We’ve all heard that customer happiness is key to achieving business success. This is nothing new. And for good reason: it’s 100% true. A happy customer will likely keep coming back to purchase the products or services you offer and can also refer new clients to your business. On the other hand, if you have a dissatisfied customer, they will most likely stop doing business with you altogether.
Even though we all try to offer good customer service, sometimes it’s easier said than done. No matter what your business is, it’s imperative to build a positive relationship with your customers. If you want to learn how to improve your customer service skills, follow these simple tips to help your business provide the best possible experience for those who support it.
1. Make sure your tools are doing what they’re supposed to. In today’s world, customer service is more than just being courteous. Businesses are expected to resolve a large volume of issues across a variety of media and platforms such as websites and social media platforms. And when these platforms are not user friendly and/or are not checked on a regular basis, then it makes it harder for you and your customers to have communication – resulting in frustration from both ends.
2. Be willing to spend money to improve your customer service. Whether that’s hiring a professional to update your website or a personal assistant to assist you with administrative tasks, putting in the extra cash can really make a difference in providing the best service to your clients.
3. Don’t neglect courtesy. We live in a very practical world so we sometimes get so focused on providing a good deal that we forget to value the importance of courtesy. According to studies, 70% of buying experiences are based on how the customer feels they are being treated, which means that being friendly and courteous plays a much large role in your business than you might have realized.
4. Listen to feedback. Customers are what keep your business running so it makes sense that you’d want to hear what they have to say. Customer feedback, both positive and negative, is an invaluable resource.